Four Fashion Forecasting Sites Anyone can Use
Knowing trends before they hit the store may seem impossible if you’re not working for a top fashion brand. Here are four websites anyone can use to forecast the latest trends at home.
1. WGSN: WGSN is a trend forecasting site that was founded in 1998. They are forward thinking and have a goal of giving inspiration to everyone. WGSN updates their content very frequently, as they are a leader in online fashion forecasting. WGSN covers a very wide variety of topics including beauty, accessories, hospitality and travel, retail, paper and packaging, menswear, interiors, kidswear, materials and textiles, financial services, denim, consumer goods, buying and merchandising, automotive, agencies, and womenswear. Their goal is to provide a useful tool that contains relative topics that people can use to improve the future. See their website here: WGSN.com
2. Women’s Wear Daily: WWD is a fashion publication that originally started as a printed magazine in 1910, but now features an online site as well. They cover fashion, beauty, men’s, runway, business, accessories, and people and events that are in the public eye. Women’s Wear Daily is released weekly in print format, and the website undergoes constant updates to make sure they are on the cutting edge of trend forecasting. They are a company who has withstood the tests of time with over 100 years of experience. See their website here: WWD.com
3. Vogue: Vogue, while originally a print magazine like WWD, now also offers an online service. Founded in 1892 as a weekly newspaper in the United States, Vogue has since become one of the most recognizable fashion publications in the world. Today, Vogue releases monthly print magazines, with the September cover being so iconic that most models would consider it the peak of their career. Vogue.com offers exclusive style, beauty, fashion, culture, celebrity, living, and runway news. Something unique about Vogue is that they offer a look at runway collections from top designers seasons in advance for free. See their website here: Vogue.com
4. TrendHunter: TrendHunter is a website based out of Toronto, Canada that leverages big data, human researchers and AI to identify consumer insights and deep dive opportunities for the world’s most innovative companies. While they have a large section devoted to fashion, they also cover almost any topic you could imagine. They separate their material by different niche interests so the site can be used by a number of different communities. The site is completely free which is nice because sites like WGSN and WWD can require payment for different functions. The website updates their content daily and seeks to use their technology to identify any trends before anyone else. See their site here: TrendHunter.com
Follow My Blog
Get new content delivered directly to your inbox.
Trends with Tina 